• Montreal is the largest city in Quebec.
  • An improvement in the economic situation of Montreal and the country at large has led to an increase in the demand for diamonds
  • Some local stores provide quality diamonds
  • There has been a surge in online buying and selling of diamonds


    • EASE: Online buying has brought ease as you can now do a lot from home, which includes:
      • Ease of making inquiries
      • Ease of inspecting products
      • Ease of making purchases
    • Online buying helps you save more time
      • You can now spend time more effectively by just going through products online instead of going from store to store
    • There is a huge collection of diamonds online available for you to select from
      • Online stores can accommodate more diamonds than any offline store
      • You can spend days on end just trying to insect diamonds in an online store because of the number of options available to you
      • It is very easy to place specifications and search for diamonds in an online store
    • Online stores give you more tools to educate you about the diamond world
      • You learn with ease
      • There is no rush, you go at your pace
      • Structured, unbiased and objective issues raised to help you make informed decisions
    • Online stores have awesome customer care services.


    • James Allen:
        • Been around for 13 years
        • Quality and premium diamonds
        • Provides a 30-day money-back guarantee
        • Has a large collection of diamonds
        • Provides high definition pictures and videos so you can visualize and assess what you want to buy
    • Blue Nile: Oldest in the online diamond selling business
        • You get as much as 30% off the price you get in other diamond stores
        • Numerous exclusive deals with various manufacturers which translate into better offers for customers
        • Largest online collection of diamonds
        • Best online store for international buyers
    • Whiteflash: Been doing this online business for the past 19 years

        • Customers are exposed to a large number of quality diamonds
        • Known to provide more than enough information on each diamond
        • Strict quality control methods
        • Best customer service.
        •  They were recently featured in the New York Times because of their outstanding consumer service via chats and tech-enabled communication!
    • Brian Gavin: A fifth-generation diamond cutter.
        • Known for his super ideal cuts that are unbeaten in the market
        • Runs a personal inventory so every diamond is personally cut and curated
        • Provides detailed analysis of every stone
        • Awesome sales policies

Montreal is the largest city in Quebec. What is of concern to us here is that it translates into more industries and businesses. For use in the jewelry world, Montreal is a great place to look for quality jewelry, especially diamonds.

The reason for this is not far-fetched – A vibrant urban center like Montreal would have an ever-increasing demand for high-quality jewelry which must be met. In fact, statistics have shown that there has been an increase in demand over the past five years as a result of improving economic conditions.

Buying diamonds from some of the top diamond retailers in the city is common practice. You can get quality jewels from them and you can also get to customize your jewelry.

Some of them also get to offer good and really competitive aftersales services. Different repairs, upgrades and maintenance services which all endear their customers to them

However, as we all know, there has been a surge in online businesses over the past decade. This has led to an increase in online buying and selling, more than ever before and this has also affected the diamond industry. Several businesses have opened up and we have a large number of diamond vendors online

These are the reasons why some people might want to opt for online diamond shopping:

      1. EASE: The ease with which people do things goes a long way in affecting their decisions. Online buying and selling have revolutionized the way people make sales. With just a laptop, internet connection and your bed, you can make:
        • Inquiries: Instead of running around, going very long distances just to inquire about the price of diamonds and the available options, all of that can be done online, with so much more ease.
        • Inspections: Some people feel that you cannot do this online. But this is not true. You can get quality High definition pictures and videos showing the diamond from different angles and under different lighting conditions, so you can appreciate the diamond you are buying the more. Take note that some people are not able to fully inspect their diamonds well in shops. This is because the lighting present in the store might make the diamond look magnificent, but after they leave the store, it loses the sparkle it had. This is well taken into consideration online.
        • Purchases: You can make purchases online, by going to the site of your online vendor and after a thorough examination of what you want, you can make an order and have it delivered right to your doorstep. Diamond shopping made easy
      2. SAVES TIME: Making a decision about buying a diamond can be very tricky. It can take some people months to even find what they want. The online market place makes it far easier for you to find what you want.

On a typical page, there are various sliders that allow you to see the range of your budget and the options that are available. This way, you do not have to go from store to store, wasting more time and looking for a diamond that does not exist! All you have to do is to move the sliders to your desired specification and then you are shown what is available. If you are not satisfied, you just adjust it again and again. There are several pages to view and you would definitely find what you are looking for in a shorter time. The online market place is efficient and makes you also more efficient!

      1. HUGE DIAMOND COLLECTION: The amount of diamonds that are available online is not available anywhere else! Take James Allen for instance, with about 200, 000 diamonds available. Now think about it, how big would a shop be to contain 200,000 diamonds? There is no diamond store in Montreal that big! The diamonds present online are so much that it would take several weeks of checking to even get to half of them if you are trying to study them. We have reports of several clients going to stores to look for something, but could not find the exact type of diamond they wanted, because of the limited number of options present. The truth is that diamonds live online!


      1. DIAMOND EDUCATION: On every major online store, especially the ones we recommend, you would see a tab on the header tagged ‘Diamond Education.’ The reason is very simple, knowledge is power. Online stores understand the importance of solid diamond education in making decisions on what to buy. It is for this reason that verified, the unbiased and objectively written content is available on these platforms. Diamond dealers want their customers to know exactly what they are going for and so they make provision for blogs, articles, and e-books that convey the essentials of diamonds, like the 4Cs of diamonds and how they affect the quality of the diamond that is purchased.

The advantage of this is that you can read as much as you can when you want to. No pressure of having to get back home or other customers arriving.

      1. CUSTOMER CARE: Online stores also have very amazing customer services. They have a 24/7 chat system that makes it easy for you to communicate whatever concerns you have and you would instantly get speedy responses. They also have phone numbers displayed on their sites so that you can easily get in touch with them in case you want to personally contact them t make inquiries.
      2. EVEN OFFLINE RETAIL STORES ARE COMING ONLINE: As pointed out previously, there has been an increase in internet buying and selling of diamonds over the last few years. Even major diamond retail stores in Montreal have also started to display and sell their diamonds online. I am sure that one of the reasons is that they have found that more people are opting for the online option and they would want to be able to accommodate as much as they can. If the diamond vendors have found that out, I think you would agree with me that it is the future.


Now, with these, I believe you would want to know which online stores to go to.

In Montreal, there are several stores that have made an awesome reputation over time and you would recommend anytime any day.


We also have the big boys online.

We would recommend the following online stores for their excellence in service delivery over time:

James Allen:

This store has proven to be one of the best online diamond vendors over time. They have remained consistent in delivering quality diamonds and great consumer experience. They started operations in 2006 and since then have remained committed to making the whole process of buying and selling diamonds as memorable as possible to the customer. Some of the reasons why James Allen should be considered include:

        • They provide a 30-day money-back guarantee: James Allen provides a 30-day money-back guarantee. As a company that is customer satisfaction driven, if you are not satisfied with your diamond, within 30 days you can send it back and have a refund. To them here, it is a customer before profit.
        • Huge collection of diamonds: James Allen boasts an inventory of about 200, 000 diamonds. This gives you a whole lot of diamonds to select from. With this online store, you would definitely find what you are looking for.
        • As leaders in the online business, James Allen has implemented a system of visual examination that allows you to view all their diamonds from different angles and lighting conditions. This makes it very easy for you to know exactly what you want to buy and what to expect. Their responsive customer care services are always there to help you out whenever you need help

Blue Nile:

The Blue Nile started 20 years ago and today they are at the forefront of diamond sales online. They have gained the trust of several clients like you who were looking for quality diamonds for themselves or their loved ones. Some of the reasons to consider them include:

        • They offer quality diamonds at the cheapest prices: It is popularly said in the online diamond business world that if you can’t get it cheap at the Blue Nile, you can’t get it cheap anywhere else. You can get up to 30% off any diamond product that you buy with the Blue Nile compared to if you buy from anywhere else.
        • Exclusive deals: Leveraging on the time they have spent in the market and the trust they have with thousands of clients, Blue Nile has been able to sign several exclusive deals with diamond manufacturers, such that they have exclusive packages for their numerous customers. It is also one of the things that make their products come at cheaper prices. They have exclusive deals with manufacturers like Zac Posen and Monique Lhuillier.
        • If you are looking for the largest inventory online, then go to the Blue Nile. They have a large number of diamonds that are available for sale. You have a higher chance of easily finding what you want.
        • International customers seeking to buy diamonds should buy from the Blue Nile because of their delivery and sales policies.
        • They also have great customer services

White Flash:

Since creating their first set of engagement rings in 2000, 19 years after, Whiteflash is a leader in the game of providing quality diamonds for their numerous customers. Having gathered a lot of experience because they have been around for a long time, they have developed better techniques for sales and most especially, their customer services. Some advantages of shopping with them include:

        • Massive diamond collection: As you would expect, Whiteflash has a very large collection of diamonds, ranging from round cuts to princess cuts, heart-shaped diamonds and even some premium cuts for customers looking for exclusive packages. You cannot visit and not find what you are looking for.
        • Detailed Analysis of every stone: Whiteflash provides you with a very detailed analysis of every stone that they have. They go beyond the conventional grading reports and provide you with details on ASET, magnified Photographs, and Hearts and Arrows patterning of their diamonds.
        • Quality Control: Whiteflash does not joke with quality.
        • Excellent Customer Service: Whiteflash won the Better Business Bureau award is 2018, the 2018 BBB Pinnacle Award. They won as a result of their commitment to customer care and satisfaction. There is an existing culture here that is passed down to everyone in the company to ensure that customers are always treated right, no matter what. They truly value people and it reflects in the way they do business!

They also provide free shipping services and offer a lifetime 100% trade-up guarantee.

Brian Gavin:

Brian Gavin collection is a fifth-generation diamond cutter. Today he is known for developing a system of grading and assessing the Hearts and Arrows and also a line of super ideal cuts that is unequaled by anyone else in the industry.

        • Super Ideal Cut diamonds: His signature in the diamond world is his super ideal cuts and they stand him out from everyone else. Whenever you purchase any of these, you rest assured of quality all the way. The sparkle, brilliance, and scintillation are simply second to none.
        • He runs a personal inventory: Brian Gavin does not get diamonds from other manufacturers to display in his inventory. Rather, he cuts and curates every diamond that he displays, to the last one. He has authentic ownership of everything he sells. Since he sells only what he cuts, he is able to control the quality of whatever is put online, so you can be 100% certain of the quality of his diamonds.
        • DETAILED STONE ANALYSIS: Since he is the one who cuts and curates, Brian Gavin is able to give you adequate and correct information on every diamond in his inventory.
        • Brian Gavin has great sales policies.

These diamond online stores that we have examined are among the best anywhere in the world and you can be sure to get quality services every time with them. All you have to do is to note their peculiarities and see which of them would offer you the best services.

Alternatively, since it is online, you can go through their sites, one by one, from the comfort of your room, without spending a penny until you find one that suits you.

Sounds cool huh?

That is why you should buy online!